CHENG Jiewei received his PhD in Theories of Criticism from Nottingham University. He is on the board of directors of West East Business Services in the UK and a consultant for RWS Group (Beijing). He has worked as a translator/interpreter/reviewer for over ten years and has led projects such as business translation and technical translation in Westminster University, Fudan University, and East China University of Science and Technology. He has published many research papers and translated works in both Chinese and English.