Dr. Yu Guopeng (于国鹏), Associate Professor. He received his Ph.D. degree in Economics and Business Administration from Åbo Akademi University in Turku, Finland. His degree has trained him to cover all E-commerce subjects, and his subject specialisms are WOM marketing, viral marketing, social media, behavioral intentions and incentive mechanisms. For three consecutive years, in his doctoral study, he won national scholarships from the Finnish Cultural Foundation. Dr. Yu simultaneously developed his translation and interpretation skills in his academic career. In the past eight years (2008.03-2017.01), he has been serving as an interpreter and translator for the Chinese and Finnish governments, and his practices encompassed topics such as business, education, maritime industry, medical science, and etc. In addition, he still serves as the vice president of Chinese Scholars and Students Association in Turku.